The Endurance AI-Visibility Board
Which publications ChatGPT reads when shoppers ask about endurance gear — measured, not opined. Week of September 7, 2026 · instrument: gpt-5-search-api.
Archived measurement — September 7, 2026. This is the reading exactly as it was taken, computed from the rows stored that day. It is not recalculated when later weeks land, and nothing on this page reflects anything we learned afterwards. This week's board.
Arrows show what changed since the previous measurement of the same frozen instrument. Read them quietly: this category rotates heavily week to week, so a single arrow is churn. A publication that keeps moving the same way across weeks is the signal.
- 1rei.com5 of 326 categories
- 2pmc.ncbi.nlm.nih.gov4 of 323 categories
- 3runnersblueprint.com4 of 32
- 4runnersneed.com4 of 32
- 5runnersworld.com3 of 32
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
- 1cyclingweekly.com4 of 20
- 2downtheroad.cc3 of 20
- 3bikeradar.com2 of 20
- 4cyclingnews.com2 of 20
- 5en.wikipedia.org2 of 20
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
- 1rei.com5 of 206 categories
- 2arcteryx.com4 of 20
- 3runnersworld.com4 of 20
- 4irunfar.com3 of 20
- 5salomon.com3 of 20
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
- 1swimoutlet.com6 of 20
- 2cyclingweekly.com4 of 20
- 3downtheroad.cc4 of 20
- 4usatriathlon.org4 of 20
- 5sigmasports.com3 of 20
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
- 1advnture.com4 of 20
- 2americanhiking.org4 of 20
- 3arcteryx.com3 of 20
- 4rei.com3 of 206 categories
- 5discovertrailcraft.com2 of 20
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
- 1flexwearlab.com3 of 20
- 2apartstyle.com2 of 20
- 3pmc.ncbi.nlm.nih.gov2 of 203 categories
- 4pubmed.ncbi.nlm.nih.gov2 of 20
- 5sciencedirect.com2 of 20
How answers are counted changed this week. Until now we could only count the answers that cited at least one page; from this week we count every answer, including the ones that cited nothing — so the percentages above are lower than last week's without anything having changed in what ChatGPT reads. No movement is shown across this line, and next week's comparison will be like-for-like again.
The specimen row · Cita measured by its own instrument
Not cited — 0 of 132 responses. ChatGPT does not read hirecita.com when it answers these questions.
We publish our own result on the same board, every week, measured the same way as everyone else's. It was written down before we knew which way it would go, and it stays up if it never changes. A tool that only showed you its wins would be telling you something about its marketing, not about its instrument.
Is your brand visible to the sources on this board?
The board is the category's landscape. Where your store sits inside it — which of these publications cover you, and which are worth your next email — is the audit.
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