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The Endurance AI-Visibility Board

Which publications ChatGPT reads when shoppers ask about endurance gear — measured, not opined. Week of September 21, 2026 · instrument: gpt-5-search-api.

First week on record. Risers, fallers and streaks appear once next Monday's re-measurement lands — movement computed from a single week would be noise wearing an arrow.

Running apparel
32 responses this week
  1. 1
    rei.com
    6 categories
    13 of 32
  2. 2
    fleetfeet.com
    7 of 32
  3. 3
    pmc.ncbi.nlm.nih.gov
    3 categories
    7 of 32
  4. 4
    runnersblueprint.com
    5 of 32
  5. 5
    runnersworld.com
    5 of 32
Cycling apparel
20 responses this week
  1. 1
    cyclingnews.com
    8 of 20
  2. 2
    downtheroad.cc
    7 of 20
  3. 3
    rei.com
    6 categories
    6 of 20
  4. 4
    cyclingweekly.com
    5 of 20
  5. 5
    en.wikipedia.org
    3 categories
    5 of 20
Trail running apparel
20 responses this week
  1. 1
    runnersworld.com
    13 of 20
  2. 2
    rei.com
    6 categories
    12 of 20
  3. 3
    arcteryx.com
    7 of 20
  4. 4
    outsideonline.com
    6 of 20
  5. 5
    adidas.com
    5 of 20
Triathlon kit
20 responses this week
  1. 1
    220triathlon.com
    9 of 20
  2. 2
    rei.com
    6 categories
    8 of 20
  3. 3
    downtheroad.cc
    7 of 20
  4. 4
    swimoutlet.com
    6 of 20
  5. 5
    triathlete.com
    6 of 20
Hiking & outdoor apparel
20 responses this week
  1. 1
    rei.com
    6 categories
    10 of 20
  2. 2
    americanhiking.org
    7 of 20
  3. 3
    advnture.com
    6 of 20
  4. 4
    hiketee.com
    5 of 20
  5. 5
    hikinginsights.com
    5 of 20
Training & gym apparel
20 responses this week
  1. 1
    odsdesignerclothing.com
    3 of 20
  2. 2
    rei.com
    6 categories
    3 of 20
  3. 3
    avurer.com
    2 of 20
  4. 4
    bellevouz.com
    2 of 20
  5. 5
    choice.com.au
    2 of 20

The specimen row · Cita measured by its own instrument

Not cited — 0 of 132 responses. ChatGPT does not read hirecita.com when it answers these questions.

We publish our own result on the same board, every week, measured the same way as everyone else's. It was written down before we knew which way it would go, and it stays up if it never changes. A tool that only showed you its wins would be telling you something about its marketing, not about its instrument.

Is your brand visible to the sources on this board?

The board is the category's landscape. Where your store sits inside it — which of these publications cover you, and which are worth your next email — is the audit.

Check my brand — free

Every measurement

Each week has a permanent address. The reading published on a date is the reading that was taken on that date — we do not restate history when a later week changes the picture.

2026-09-212026-09-072026-08-312026-08-282026-08-27